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A Tweet Chat Is All the Free Advertising You Need

Unless you’ve been living under a rock for the past several years, you know that Twitter is a social networking juggernaut. People keeping saying that it’s about to see its downfall or can’t continue its reign of popularity, but it keeps pulling through. That’s down to the users more than the platform itself – Twitter users are a witty, innovative, inventive, savage bunch. Make them laugh or inspire them and they’re yours forever. Keep that in mind.
Now, having chats on Twitter probably seems impossible even to older millennials who aren’t accustomed to the platform. Surely it’s easier to have a conversation on Facebook or even Instagram, where other users can leave comments. Maybe, but conversations are certainly livelier on Twitter.
See, to have a tweet chat, all you need is a hashtag. You should have several relevant hashtags for your business in general, but your tweet chat hashtag alerts other users that there’s a conversation going on and allows them to join in themselves. You have to advertise your tweet chat ahead of time and let people know which hashtag to use.
A weekly tweet chat is the best bit of free advertising you’ll ever see. It stays up forever, people can always search the hashtag, and the followers of your followers will see snippets of the conversation. This also gives you the opportunity to engage with your consumers and targets each week. You can find out what’s working and what’s not, what the people want, and how you can approve.
At the end, you can sign off with a call-to-action that invites participants to do just about anything – sign up for your newsletter, visit your website, or shop for something … perhaps with a special coupon code, delivered in DMs.
Ready to try it?

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